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PeaceTech had been one of those in the forefront of encouraging people to use social media in order to promote peace and greater understanding among people with different opinions, religion, color, race, or even views.  It’s Mass Video Conference and Classroom Video Conference projects are geared towards building greater understanding and in the end its sustainability defends on how the participants will be able to utilize the power of social media.

The programs of PeaceTech in the end invites user to login to its website, and through the site interact with other users, create fruitful and stimulating discussions and blog posts and get to know people from different walks of life better especially between Muslims and Non-Muslims. Besides the website PeaceTech also utilizes Facebook through its PeaceTech Kabataan profile page and the PeaceTech community page. It is also present in twitter,; YouTube,; and Tumblr,

How does this power of social media b
How does this power of social media being tapped by PeaceTech to help bridge greater understanding and how can you use it?  Has it been tested yet and has it been successful?

Take the current situation in Egypt for example, wherein the Egyptian government blocked all internet access in order to prevent people from promoting the campaign against Egyptial President Hostni Mubarak.  People are being prevented to talk but with the power of social media, particularly through a new innovation called speak-to-tweet, they can still air their sentiments and opinion through twitter.  Speak-to-tweet is launched last week by a team of engineers from Google, Twitter and SayNow.  Is it effective?  Well, definitely it is since it gives the people of Egypt the power to voice out their opinion.

In the end the power of social media played an important role in the culmination of the Egyptian protest which ends with President Hosni Mubarak resigning from office and relinquishing his power to the military.  As a result of the triumph in Egypt several other countries in Middle East and North Africa are now experiencing unrest and this includes Algeria, Bahrain, Iran, Iraq, Jordan, Libya, the Palestinian Territories, Syria, Sudan, Tunisia, and Yemen.

So what’s the power of social media? “Tthe revolution started on Facebook," and "if you want to liberate a society just give them the Internet," says Wael Ghonim, the Google executive whose anonymous online activism helped bring people into the streets for those fateful protests on January 25 in an interview with CNN's Wolf Blitzer.

Other highlights of the power of social media were enumerated in an article by MaricelEstavillo published in the Business World and entitled, “Not just politics but bad politics define social media.”  In the article, Estavillo also cited the successful revolution that happened in Tunisia which all started from a single Facebook note about an event in a certain area where a local fruit vendor took his life by setting himself on fire.  If not for Facebook and social media this incident could otherwise remain hidden forever.

Social media in the Philippines is very active.  According to Philippine’s internet usage statistics there are around 24 million internet users in the Philippines and the top social media of choice is Facebook.  The potential power of social media in the country being utilized to promote social advocacies is enormous and the only mixing link is to find a way on how to excite people to actually engage in social advocacies online.

The power of social media is always a two-edged sword and it can be good or bad this is the main reason why PeaceTech want to empower young people.  It’s an empowerment which can possibly lead to the positive utilization of social media to promote technology for building understanding.

In the end it rests in the final decision of a person whether to unleash the power of social media for social advocacy or not.  You, how do you use social media at the moment and how do you see yourself social media being utilized for peace and other social advocacies?

The real heroes of positive social change is not actually social media but each and every one of us who decides to take that one step further into making his voice matter.  If not for that voice then no positive change will happen.

While you think about that, let’s begin your journey by registering at .

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